August 2024

Yum!’s new flagship KFC store at The Wedge in Rivonia, South Africa, was updated to showcase the franchisor’s new streamlined digital ordering process while complying with the brand’s refreshed, international corporate brand identity. Featuring recognizable key brand signage and the preferred Eva-Last composites for an improved, more natural aesthetic, the structure and flow of the building had to advance to facilitate fast, efficient delivery, reflecting the shift away from traditional Point-of-Sale purchase towards more online, indirect orders.

This eye-catching 12 000m² complex constitutes an 11-storey base including two retail levels on the ground and first floors, seven storeys of corporate office space and nine luxurious apartment levels with state-of-the-art finishes. The challenge was to invigorate the inner-city surroundings, consolidating two adjacent erven and expanding the existing building’s capacity using modern design and materials, whilst preserving the site’s historic edifice – a requirement by the city’s Heritage Council. Simultaneously, the building was not to contribute to the concrete jungle with yet another overbearing, dominant hunk of concrete and steel…a tall order!