KFC, The Wedge, Rivonia, Johannesburg, South Africa
Yum!’s new flagship KFC store at The Wedge in Rivonia, South Africa, was updated to showcase the franchisor’s new streamlined digital ordering process while complying with the brand’s refreshed, international corporate brand identity. Featuring recognizable key brand signage and the preferred Eva-Last composites for an improved, more natural aesthetic, the structure and flow of the building had to advance to facilitate fast, efficient delivery, reflecting the shift away from traditional Point-of-Sale purchase towards more online, indirect orders.