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The importance of R&D in the Building Materials Industry

The concept of entities striving for an advantageous market position can be traced back to early thoughts of economics and business. In 1776 Adam Smith formally introduced the idea of absolute advantage in his book ‘The Wealth of Nations’ explaining how different countries could gain an edge based on their distinctive capabilities or resources.

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The Critical Role Of It And Ai In Manufacturing

In a digital age where the consumer is highly educated, has information at their fingertips, and can make an informed decision, it is imperative now more than ever to enable our sales teams to have the right tools and resources to be one step ahead. Firstly, you may be asking yourself, what exactly is ‘Sales Enablement’, as this is not a common term and is still a function that is maturing in many organisations.

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Building A Global Brand

‘Globalisation’ and ‘customisation’ are two very significant marketing concepts that contribute to our business strategy, adopted to drive expansion, helping Eva-Last become a leading international bamboo composites manufacturer.

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A well-thought-out sales enablement programme

In a digital age where the consumer is highly educated, has information at their fingertips, and can make an informed decision, it is imperative now more than ever to enable our sales teams to have the right tools and resources to be one step ahead. Firstly, you may be asking yourself, what exactly is ‘Sales Enablement’, as this is not a common term and is still a function that is maturing in many organisations.

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How Financial Management Can Transform Operations

Financial management plays a pivotal role in sustainable business development. Far beyond “mere bean counting” and developing corporate consciousness, sound financial management can transform operations to realise strategic objectives and secure sustainability.

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How to market and create differentiation in the building industry

As Marketing Director at Eva-Last, Shelley Galliver has played a key role in the company’s rise to market leadership in the field of composite building materials, across 35 countries globally. In this thought-provoking “white paper”, Galliver provides insight into the balancing act that is required for a company to “think globally, act locally” and to take this a step further into the realms of personalised customer interaction.

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