LEROY MERLIN SELECTS EVA-LAST PRODUCTS FOR FLAGSHIP STORE
International home improvement, gardening and DIY retailer Leroy Merlin began rolling out retail stores in Johannesburg, South Africa, but found that the timber products deployed in the creation of a façade to support its primary branding were weathering, tarnishing and discolouring after a short period. VistaClad and Lifespan support beams by Eva-Last were selected by Leroy Merlin to replace the timber products to increase the longevity, performance and consistency of the brand’s look and feel.
Additionally, at one of the original sites the original specification had made use of thermally modified soft wood, which required undergoing a treatment cycle to maintain its appearance before the building was opened. Leroy Merlin acknowledged that such an ongoing maintenance protocol on such a large commercial building was not sustainable.
The original cladding products were also flammable due to the wax-impregnated timber used, which constituted a significant fire risk and did not meet relevant codes of compliance for commercial application in a building of that type, height and use. The Apex product installed by Eva-Last in the VistaClad system provided a BFL S1 fire resistance rating, which was suitable for the use case.
A New Solution For a New Brand A relatively new entrant into the South African home improvement and gardening market, Leroy Merlin was looking to replicate its successful European look and feel, which made use of a timber façade at its main entrance. However, South African weather conditions being much harsher, the company found that after a matter of months the timber façade supporting its primary branding was discolouring.
Branding To Go The Distance Under the advisement of Leroy Merlin Europe and supported by ARC Architects, the South African franchise elected to change its branding specification to utilise composite cladding and support structures since in the local climate BPC cladding and lightweight aluminium support structures would comprehensively outperform timber products, requiring no ongoing maintenance, treatment or replacement. Eva-Last’s 25-year warranty against warping, fading and discolouring guarantees that Leroy Merlin’s branding will remain fresh and within specification for decades to come.
Eva-Last’s brief was to design, supply and install VistaClad and LifeSpan in order to match Leroy Merlin’s branding specifications. Although installation was delayed by the onset of Covid-19 in South Africa, the project is due to be completed by March 2021.
The Benefit of Going Green An additional motivation for a change in branding specification was Eva-Last’s environmental credentials in manufacturing all products: VistaClad is produced from easily replenished bamboo strands and recycled plastics – as many as 2500 recycled bottles are used for every 10m² of VistaClad produced.
KEY INFLUENCER QUOTE
“A key aspect of Leroy Merlin’s decision to switch to composites for something as crucial as primary branding was the longevity of our products. With almost no upkeep, Leroy Merlin’s main customer-facing façade will remain as intended for a very long time, and the combination of VistaClad and Life Span can be used in a variety of flexible applications to suit all store layouts and formats going forward.” – Arnoldt Visser, Eva-Last
Eva-Last is a globally recognised and trusted brand that manufactures and distributes specialised bamboo-plastic composite building products.Together with a wide range of decking, cladding and flooring products, Eva-Last also offers specialised support systems and expert advice, ensuring each and every build is designed to last. Eva-Last composite profiles and complimentary systems can be found in over 35 countries globally and have been an imperative part of some of the world’s largest building projects. As the leaders in composite building technology, Eva-Last® ensures product quality and customer satisfaction with industry and class leading warranties.